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自经历了去年“8·15电商大战”和“双11”光棍节促销后,电商行业在今年上半年普遍进入“休养生息”阶段。而随着炎炎夏日的到来,平静许久的电商大战又在“6·18”掀起火拼之势。乘着刚刚在纳斯达克上市之风的东道主京东商城,在2014年中大促之际广邀全零售行业企业开启全民购物大趴。从此次京东上市后的首个促销大战可以看出,其开始主打移动端,抢占新兴购物渠道。京东移动端、微信、手机QQ等三大无线端入口共计分发10亿红包,单个红包价值最高达618元。相关数据统计,截至6月18日中午12:00,京东客户端在苹果app store的免费总榜中排名第七,在生活类
After experiencing last year’s “8.15 Business War” and “Double 11” Singles’ Day promotion, the e-commerce industry generally entered the stage of “rest and recuperation” during the first half of this year. With the advent of the hot summer, a long quiet e-commerce war in the “6 · 18” set off Rush situation. Take the Jingdong Mall, the host of the wind that has just been listed on the NASDAQ, and invite all the retail industry enterprises to open the National Shopping Mall on the occasion of the big promotion in 2014. From the Beijing Jingdong listed after the first promotional wars can be seen that its main mobile terminal, seize the emerging shopping channels. Jingdong mobile terminal, WeChat, mobile QQ, such as the three wireless terminal entrance distributed a total of 1 billion red envelopes, a single red envelope up to a maximum value of 618 yuan. Relevant data statistics, as of 12:00 on June 18, Jingdong client apples in the Apple’s total free list ranked seventh in the life category