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中国汽车消费市场不断扩大,越来越受到国际汽车厂商的青睐。虽然我国也成功培养起上海、北京、广州等具有国际影响力的大型车展中心,但是面对我国市场分布多样化的特殊性,中小城市的车展没有得到应有的发展。笔者通过介绍张家口晚报车展,进而比较中小城市车展与国际国内车展的优势,并对未来中小城市车展的发展提出积极建议。
China’s auto consumer market continues to expand, more and more by the international car manufacturers of all ages. Although our country has also successfully trained Shanghai, Beijing, Guangzhou and other large-scale international motor show centers, but in the face of the particularity of the diversified market distribution in our country, small and medium-sized cities have not got the proper development. By introducing the Zhangjiakou Evening Post Auto Show, the author compares the advantages of the Mid-sized City Auto Show with international and domestic auto shows and makes positive suggestions on the future development of small and medium-sized cities.