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随着2015年2月12日,天士力控股集团成为“2015年米兰世博会中国企业联合馆战略合作伙伴”签约仪式在天士力大健康城隆重举行,天士力在世博会的舞台上“亮相世博会,营销大品牌”整合营销传播的序幕正式拉开。中国企业联合馆是中国首次以自建馆形式赴海外建馆参展,也是首次在世博会上全面介绍中国的标志性品牌。为了更为全面和深入地展现天士力的品牌形象和品牌内涵,天士力在展区内设计了三大展示区,一改静态展示的做法,以多媒体、4D技术等手段,既生动形象,又能体验互动展示天士力企业和产品品牌。
With the February 12, 2015, Tasly Holding Group became the strategic partner of China Enterprise Pavilion at Expo Milano 2015. The ceremony was held in Tasly Big Health City. Tasly was on the stage of the World Expo. Big brand "the beginning of integrated marketing communications officially opened. China Enterprise Pavilion is the first time that China has participated in the overseas museum construction in the form of self-built museum. It is also the first time for China to introduce China’s landmark brand for the first time at the Expo. In order to show Tasly’s brand image and brand connotation in a more comprehensive and in-depth manner, Tasly designed three exhibition zones in the exhibition area to change the way of static display. With multimedia and 4D techniques, both vivid images and interactive experiences Display Tasly corporate and product brands.