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企业资源是高职院校学报得天独厚的资源。如何促进企业自主创新能力的提高，成为校企合作的重要平台和技术服务的重要载体，是高职院校学报赖以存在和发展的基础；如何深度挖掘企业资源，将学报发展与企业的需求结合在一起，是提高高职院校学报核心竞争力、走特色办刊道路的一项重要举措。其实现的途径是借助校企合作平台，挖掘并发表优秀的研究成果，开发并培育企业主流读者群，建立并发展企业核心作者群，构建与企业的长期合作关系。,Emerprise resources are unique resoces for joals of higher vocational colleges; therefore, how to promote the independent enterprise innovation capability becomes an important platform of college-enterprise cooperation and an important carrier for technical services, and is the basis for the existence and development of joals of higher vocational colleges. How to make full use of enterpriseresources and closely connect the development of joals and the demands of the enterprises is important to improve the core competition ability of joals of higher vocational colleges and to run the joals with special characteristics. The goals can be achieved through the college-enterprise cooperation platform, searching and publishing high-quality research achievements, developing and cultivating mainstream enterprise readership, establishing and developing the core enterprise authors, and building a long-term relationship between enterprises and joals.