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随着社会的发展和顺应时代的需要,广告设计专业在就业面上的需求越来越大,需要真正有理论和实践相加的复合型人才。针对目前的市场需要,高职院校的广告设计专业对比原有的教学方法和培养人才目标要随之有一定的改变。如何能够培养出来社会所需要的复合型人才是我们从事教育工作者需要思考的问题。针对高职院校广告设计专业实训教学方面的改革研究作了简要的探讨。
With the development of society and the need of adapting to the times, the advertising design profession needs more and more in the employment field, and needs the compound talents with the real theory and practice. In response to the current market needs, higher vocational colleges advertising design professional comparison of the original teaching methods and personnel training objectives will be followed by some changes. How to cultivate the compound talents needed by society is a problem that we engage educators in thinking about. A brief discussion is made on the reform of advertising design professional training in vocational colleges.