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网络技术的迅猛发展致使数据库应用不断扩大,数据信息业已成为企业营销的重要资源。企业在通过搜集拥有大量基础数据信息后,如何在这些拥有着重要商业信息数据背后挖掘信息价值成为企业精准营销的重要工作之一。本文就从商业发展角度对数据信息挖掘进行了方法分析,并对企业网络营销提出了合理化建议。
The rapid development of network technology has led to the continuous expansion of database applications, data and information industry has become an important resource for marketing. After collecting information that has a large amount of basic data, how to mine the value of information behind these data with important business information becomes one of the important tasks of precision marketing. This essay analyzes the method of data mining from the point of view of commercial development, and puts forward reasonable suggestions to enterprise network marketing.