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微信公众平台以其传播面广、互动性强等优势,迅速成为学校信息宣传的重要载体,对校园文化建设与发展起着积极的推动作用。基于对嘉兴技师学院微信公众号的发展分析,阐述了在新媒体背景下,技工院校微信公众平台的发展面临的机遇和挑战。
Weixin’s public platform has quickly become the important carrier of information dissemination in schools due to its wide dissemination and strong interaction, which plays a positive role in promoting the construction and development of campus culture. Based on the analysis of the development of WeChat public account of Jiaxing Technician College, this paper expounds the opportunities and challenges faced by WeChat public platform in technical colleges under the background of new media.