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微博淘宝版的上线,打造了社会化电商又一新平台。社交媒体微博与电商平台阿里巴巴的结合到底有多少用户埋单?微博商业化与用户体验之间如何更好地实现平衡?新浪微博与阿里旗下淘宝网联手打造的微博淘宝版在8月已正式上线,这是阿里入股新浪之后,双方首次在产品层面上展现的阶段性成果。微博淘宝版本身并不复杂,用户甚至感觉不到微博的界面有多大变化。其带给用户的价值凸显在两方面:一是微博与淘宝这两个平台的账户互通,用户可以在微博或淘宝的用户设置页面完成账户绑定,降低了用户注册登录的成本;二是淘宝商品信息可以发布到微博中解析为Card
Taobao microblogging version of the line, creating a social e-commerce yet another new platform. How many users pay for the combined use of social media microblogging and e-commerce platform Alibaba? How to achieve a better balance between the commercialization of microblogging and the user experience? Sina Weibo and Ali’s Taobao jointly build the microblogging Taobao version at August has been formally launched, which is the first time Ali shares Sina, the two sides at the product level to show the stage results. Weibo Taobao version of the body is not complicated, users do not even feel how much the interface changes microblogging. The value brought to the user is highlighted in two aspects. First, the accounts of the two platforms of Weibo and Taobao are interoperable, and the user can complete the account binding on the Weibo or Taobao user settings page, thereby reducing the cost for the user to register and log in; Is Taobao product information can be released to the microblogging analysis for the Card