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招贴画,是商业文化、企业文化,它具有广告效应。日本的招贴画,正像其画展致辞所说的,它“已超越了广告媒介范畴,是应用高科技印刷技术的现代美术”.日本招贴画的艺术家们用简洁明了的造型,色彩及形式,表达出他们从现实生活中所体验到的深刻认识.满足了大众的要求,即理性地分析生活、感性地再现生活. 给我感受最强烈的日本现代招贴画是龟仓雄策先生的设计作品,1915年出生的龟仓雄策被日本招贴画界认为是新设计思维的开拓者,并奠定了现代设计的基础。当年被日本设计界认为与招贴画不同性质的东西。明晰的几何学的立体的结构力,仍可以从龟仓先生今天的作品中看见. 《日本》(见51页彩图1)留给我的印象最深.画面选用中明度、中纯度的上黄色作主调.少量的低明度纯色块跳出画面,给人以变化感.观者透过那些重复出现,密集排列,整齐规范的的形象,好似看见一个高科技下的集成电路板,好似看见一个人口密集,建筑林立的城市.左右通体的白色英文Japan(日本),使你看到一个严谨、规范、发达的国家,它留给你的是鲜明、准确、深刻的第一印象.
Poster, is a business culture, corporate culture, it has an advertising effect. Japan’s posters, as the show’s address said, “have gone beyond the advertising media and are modern art applying high-tech printing techniques.” The Japanese poster artists expressed in concise form, color and form Their profound understanding of real life experience to meet the public’s demand, that is, rational analysis of life, emotional reproduction of life. Give me the strongest feeling of Japan’s modern poster is a design work Mr. Kurakasexuexuan, was born in 1915 Tortoise Kurashiki was considered a pioneer of new design thinking by the Japanese poster community and laid the foundations of modern design. That year by the Japanese design community and posters of different nature of things. The three-dimensional structural force of clear geometry can still be seen in today’s works by Mr. Kuikura. “Japan” (see page 1 for color image 1) left the deepest impression on me. As the main tone. A small amount of low-light solid color blocks out of the screen, giving a sense of change. The viewer through those repeated, densely arranged, neat and standardized image, like to see a high-tech integrated circuit board, like to see a Densely populated and populated city, the white English Japan with a view of the whole body makes you see a rigorous, standard and developed country which gives you a vivid, accurate and profound first impression.