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以前,汽车行业天天喊着向汽车后市场要利润,说卖车已经挣不到什么钱了,4S店要转型,要从销售转向服务。虽然口号喊得响,也建立了客服队伍,但真正能够给4S店带来利润的,还是卖车,因为行情太好了,销量总是在增长。但是,随着各大城市对汽车保有量的控制,再加上整体经济环境的恶化,原先扩张的销售体系,就不得不做调整了。原来的售后,只能靠电话这种硬推销的模式,过于依赖语音。移动互联网的到来,正好给了4S店解决这种窘况的机会。
In the past, the car industry shouts every day after the car to the car to make profits, said the car has earned no money, 4S shop to transition, from sales to service. Although the slogan shouted, but also established a customer service team, but really able to bring 4S shop profit, or car, because the market is good, sales are always growing. However, with the control of car ownership in major cities and the worsening of the overall economic environment, the originally expanded sales system had to be adjusted. The original sale, can only rely on the phone hard-selling model, too dependent on the voice. The advent of mobile Internet, just to the 4S shop to solve this predicament opportunities.