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电力的产、销、用是一个庞大复杂的系统工程,它涉及整个社会、每个领域,涉及国家电价政策和各种管理体制,牵一发而动全身。在这里,仅仅从电力的发展角度探索电力营销的作用。本文针对目前电力市场供过于求的现象,分析了影响电力销售量的主要原因,并在此基础上提出了电力营销对策。
Electricity production, marketing, use is a huge and complex system engineering, which involves the entire community, each area, involving the national electricity price policy and various management systems, lead the whole body. Here, just from the perspective of power development to explore the role of electricity marketing. In view of the current oversupply phenomenon in power market, this paper analyzes the main reasons that affect the power sales volume, and on this basis proposes the electricity marketing countermeasures.