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我想与大家分享关于新传播技术条件下广播电视发展的几个基本判断。新形势:发达国家新旧媒体融合基本完成发达国家的媒体已经把它内部机构包括业务流程重新再造,比如英国BBC和美国CNN。以前进行单一的、线性的传播,现在全部融通,整合成为多向、非线性、一次采集多次发布的业务流程。全球有线电视用户流失趋势明显随着“剪线族”的逐渐增多,用户退订有线电视后,用户转向其他的视频业务,像卫星电视、互联网电视、IPTV等。2011年第二季度,全球有线电视市场份额下
I would like to share with you some basic judgments on the development of radio and television under the new broadcasting technology. New Situation: Integration of Old and New Media in Developed Countries Media basically completed in developed countries has rebuilt its internal institutions, including business processes, such as the British BBC and the U.S. CNN. Previous single, linear communication, now fully integrated into a multi-directional, non-linear, once collected repeatedly released business processes. Global cable subscriber loss trend is obvious With “trimming family ” gradually increased, the user unsubscribed cable television, the user turned to other video services, such as satellite TV, Internet TV, IPTV and so on. The second quarter of 2011, the global cable market share