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随着市场经济的发展,企业品牌竞争日益激烈,品牌视觉传达也在悄悄地发生变化。品牌视觉识别的作用本是在众多品牌中彰显自己特色,以便消费者辨别。于是,在标志的设计过程中,设计师们绞尽脑汁,通过各种千变万化的图形去塑造标志的独特性。然而,调查的结果却让许多设计师感到尴尬:自己千辛万苦设计的一个标志,一经展示,马上就有人说与某某品牌标志相似!为什么会产生这样的情况呢?其实原因
With the development of market economy, corporate brand competition is increasingly fierce, brand visual communication is also quietly changing. The role of brand visual identity This is manifested in many brands in their own characteristics, so that consumers identify. Thus, in the logo design process, designers rack their brains, through a variety of ever-changing graphics to shape the uniqueness of the logo. However, the survey results make many designers feel embarrassed: one of their own hard-working design of a logo, once displayed, some people immediately say that with a certain brand identity similar! Why does it happen? In fact