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《十面埋伏》制作投资达2．9亿元,《无极》更是耗资3．4亿,一向被视为平民导演的冯小刚招揽了1亿多人民币的投资,以拍摄新片《夜宴》,就连以往热衷小制作、边缘电影的新生代电影人贾樟柯也将拍摄一部投资3000万元人民币的大制作合拍片《刺青时代》……自2002年《英雄》开启中国商业大片时代以来,投资商业大片已是蔚然成风一那么,国产大片究竟走过一条什么样的商业化道路?它又面临着怎样的挑战?
“Ten ambush” production investment of 290 million yuan, “Promise” is cost 340 million, has always been regarded as civilian director Feng Xiaogang solicited more than 100 million yuan investment to film the new movie, “Banquet” Jia Zhangke, a new generation filmmaker who has always been keen on small productions and fringe films, will also photograph a large production co-production film “The Tale of Era” with an investment of 30 million yuan. Since the opening of “China’s commercial blockbuster era” by heroes in 2002, Has become a major success of large tracts, then what a large-scale domestic-style commercialization of what road? What is the challenge it faces?