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目的研究现代包装在数字化环境下的设计思路与发展趋势。方法从数字化营销的特点与影响着手,通过对数字化营销理念与数字化营销手段的分析,发现传统包装的设计形式远落后于数字化时代的营销要求。事实上,在数字化商业环境下,包装的功能已悄然发生了巨大变化。结论包装作为企业的一种重要营销手段,随着营销方式的革新,它的功能与作用也会发生相应的变化。基于数字化营销的现状,重新审视包装的使命与设计趋势,更希望通过相关研究,为包装设计的未来探索出一条可持续发展的道路。
Objective To study the design ideas and development trend of modern packaging in the digital environment. Methods Starting from the characteristics and influence of digital marketing, through the analysis of digital marketing concept and digital marketing methods, we find that the design form of traditional packaging lags far behind the marketing requirements in the digital age. In fact, in the digital business environment, packaging has quietly changed the function. Conclusion Packaging as an important marketing tool for enterprises, with the innovation of marketing methods, its function and role will also change accordingly. Based on the status quo of digital marketing, we re-examine the mission and design trend of packaging. We hope that we can find a sustainable development path for the future of packaging design through relevant research.