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因为率先推出“冰茶”概念,旭日升曾在20世纪末创下年销售30亿元的神话,并引发康师傅、统一、可口可乐等后起者的模仿、追击。在众多70、80后消费者心中,“旭日升”代表了一个逝去的茶饮料时代。但曾放言不是“一时冲动”拿下旭日升品牌的汇源集团董事长朱新礼近日却暂停生产旭日升产品,这是为何呢?
As the first to introduce the concept of “iced tea,” Rising Sun set a goal of 3 billion yuan in annual sales in the late 20th century and triggered the imitation and chase by the late starters such as Master Kong, Uni-President and Coca-Cola. In the hearts of many consumers after 70,80, “rising sun ” represents a lost tea beverage era. However, it was announced that Zhu Xinli, chairman of Huiyuan Group, which won the rising sun brand, has temporarily suspended the production of rising sun products. What is the reason?