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所谓“新媒体”是相对于“旧媒体”而言,由计算机技术、通信技术、微电子技术结合,在数字和网络技术下形成本质上区别于传统的报纸、广播,建立在新的科学技术之上的新型传播形式。世界进入了“信息高速公路”时代,信息不受时间地点的局限,通过网络可以同时送达至无数的人,宣传效果佳,受众(观众)达到最
The so-called “new media ” is a combination of computer technology, communication technology and microelectronics technology, which is different from traditional newspapers and broadcasts under the digital and network technologies and is based on the “old media New forms of science and technology on the spread of new forms. The world has entered the era of ”information superhighway". The information is not restricted by the time and place. It can be delivered to countless people at the same time through the Internet. The publicity is good and the audience (audience) achieves the most