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《爸爸去哪儿》在芒果台先冷后热,本身就很说明问题。对于主管营销活动的大部分爷们,在思想上,对小孩教育的漠视,根源大部分人也清楚,也正是这个根源,让节目内容在设计上有很多点可以挖掘。看过第一期后,父亲这一角色,幡然醒悟!在工作上,男人可以做得很成功,回到生活中,却各种狼狈。这一反差,就激起了大家的反思和关注。每个看过节目的人,都会不自觉地对比自己,如果是我,会怎么样,甚至蠢蠢欲动,要带孩子出去试验一把。到这儿,节目自然成功了。从营销的角度去看,这个节目的成功,也有值得学习和借鉴的地方。
“Where’s Dad Going” After getting cold and hot at the mango stage, the problem is very much about itself. Most of the people in charge of marketing activities, ideologically, the ignorance of children’s education, most people are also aware of the root causes, it is precisely this root cause, so that program content in the design of many points to tap. After reading the first period, the father of this character, come to an awakening! At work, men can be very successful, back to life, but all kinds of embarrassed. This contrast has aroused everyone’s reflection and attention. Everyone who has watched a program unconsciously contrasts with himself. If it is me, what happens? Even if it is just around the corner, take the child out for trial. Here, the program naturally succeeded. From a marketing point of view, the success of this program, there are also worth learning and reference.