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品牌奥运,红岁夺金红岁品牌投资人姚研成先生,自1984年彼得·尤伯罗斯让奥运经济初露锋芒之曰起,就开始了对奥运经济时代的全方位品牌监控,从奥运赞助商那里汲取成功经验和失败教训,并深入研究非奥运赞助商如何借奥运之势将品牌做大做强。经过二十多年的研究分析,红岁品牌投资人掌握了一套全新的“借船出海”品牌战略,使红岁品牌能借北京奥运之势迅速进入全球市场,成为极具价值的世界级高端品牌之一。在全球市场经济的浪潮中,奥运会为各国领先产品打造
Brand Olympics, Red Age Gold Golden Age Brand Investor Yao Yancheng, who started his Olympic brand strategy in 1984, began to learn the Olympic brand strategy from the Olympic sponsors Successful experience and failure lessons, and in-depth study of non-Olympic sponsors how to use the Olympic Games to brand bigger and stronger. After more than two decades of research and analysis, Hong-wei brand investors have mastered a brand new brand strategy of “borrowing boats and going to sea” to make Hong-wei brand quickly gain access to the global market by means of the Beijing Olympic Games and become extremely valuable One of the world-class high-end brands. In the wave of global market economy, the Olympic Games are built for the leading products of various countries