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伟大的品牌必有伟大的理想,这就要求中国企业必须从追逐利润转向追求理想。这是一个艰巨,但又是必须跨越的挑战十八大是经济变革的关键节点,品牌理想也将是企业变革的重要方向。对品牌或者企业而言,品牌理想是超越产品和服务的更高追求。在权威品牌研究机构华通明略的报告中显示,在新的历史时期,品牌理想将是企业增长的新动力。显而易见,世界上最成功的品牌和企业不仅仅把目光局限在盈利上。
Great brands must have great ideals, which requires that Chinese enterprises must shift from chasing profits to pursuing their ideals. This is a difficult but must-exceed challenge. The 18th CPC National Congress is the key node of economic reform. Brand ideal will also be an important direction for business transformation. Brand or business, the brand ideal is to go beyond the higher pursuit of products and services. In a definitive report by Huatong, an authoritative brand research institute, the brand vision will be a new impetus to business growth in the new historical period. Obviously, the most successful brands and businesses in the world are not just focusing on profitability.