中国房地产市场发展与营销策略运用

• 作 者: 蒋子艺
• 机 构: 广东工业大学华立学院,
• 出 处: 科技致富向导
• 发表日期: 2012年09期
• 关键词: 房地产市场 房地产营销 投资性需求 楼市调控 地产开发商 房地产业 整合营销传播 差异化营销 房地产发展商 房地产开发

随着中央政府不断加大楼市调控力度,接连推出抑制投机、投资性需求的政策措施,特别是2011年以来,在“限购”、“限贷”、“限价”等政策影响下,如何以最快的速度将房子卖出去,回笼资金,获取相应甚至丰厚的利润,日益成为房地产开发商倍感焦虑的问题。因此,房地产营销策略也日益受到重视。

With the central government increasing efforts to control the property market, have introduced a series of policies and measures to curb speculative and investment needs, especially since 2011, including “purchase limit”, “limit loan” and “limit price”. Under the influence of policies, how to sell the house as quickly as possible, return the funds and obtain the corresponding or even lucrative profits has increasingly become a real concern for real estate developers. Therefore, the real estate marketing strategy is also increasingly valued.