论文部分内容阅读
小霸王梦断于品牌延伸 1999年7月份,市场上传出小霸王VCD停产倒闭的消息,受此影响,闻名全国的小霸王学习机的销售也一落千丈,“小霸王”品牌声誉遭受前所未有的沉重打击。其实,小霸王面临的危机并非始自今日,早在几年前小霸王错误的品牌延伸就注定了其后来的经营困境。 小霸王品牌崛起得益于一种叫“电脑学习机”的新产品,是一种理想的电脑入门工具。但是,随着电脑价格不断下降,而且日益进入寻常
Small bully dream in the brand extension In July 1999, the market came out of the bully VCD shutdowns, affected by the impact of the famous bully learning machine sales also plummeted, “Bully” brand reputation suffered an unprecedented heavy blow . In fact, the bully facing the crisis is not from today, as early as a few years ago Xiaofe Wang wrong brand extension destined for the subsequent business dilemma. Small bully brand rise thanks to a new product called “computer learning machine”, is an ideal computer entry tool. However, as prices for computers continue to drop, they are increasingly becoming commonplace