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在缺少有效的互动手段的情况下,单纯用网络数据去判断用户喜好容易出现偏差。大数据对于所有的媒体生态都是一种革命。对于电视内容制作而言,大数据是一种全新的启迪与尝试;对于互联网企业来说,自身数据的搜集、挖掘与后期分析利用也十分重要。只是相对于电视媒体而言,互联网企业尤其是视频网站,对于大数据的理解与接近,有着天然性的优势。毕竟,大数据是互联网时代的智慧数字手段。
In the absence of effective means of interaction, simply using network data to determine user preferences prone to bias. Big data is a revolution for all media ecology. For the production of television content, big data is a new inspiration and attempt; for the Internet companies, their own data collection, mining and analysis of the latter part of the use is also very important. Only relative to the television media, Internet companies, especially video sites, have a natural advantage in understanding and approaching big data. After all, big data is a smart digital means of the Internet age.