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如何借助新媒体开展宣传思想工作既是一个不同学科领域交叉的理论命题,又具有鲜明的时代性和实践性。中国石化胜利油田胜利采油厂成立课题组,广泛开展调查研究,积极探索与实践运用新媒体开展宣传思想工作,永葆宣传思想工作的生机和活力,为深化改革稳定发展提供更加有力的保障。用新媒体开展宣传的优势调查显示,35周岁以下受访青年中100%使用新媒体,98%以上开通了个人微博或微信;而45周岁以上的受访职工中,只有80.5%的人使用新媒体,只有75.6%的人开通了个人微信或微博。运用新媒体开展宣传思想工作有其独特的优势,具体表现在:
How to carry out propaganda and ideological work with new media is not only a theoretical proposition that intersects in different disciplines, but also has a distinct era and practice. Shengli Oilfield, Sinopec Shengli Oilfield set up a research group to conduct a wide range of investigations and studies, and actively explore and practice the use of new media to carry out propaganda and ideological work, to maintain the vigor and vitality of propaganda and ideological work, to deepen the reform and development to provide more effective protection. Advantages of Using New Media for Publicity Surveys show that 100% of young people under 35 years of age use new media, and over 98% have launched personal WeChat or WeChat; among those 45 years and older, only 80.5% of the respondents use New media, only 75.6% of people have opened a personal WeChat or Weibo. The use of new media to carry out propaganda and ideological work has its unique advantages, as follows: