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旅游拉动经济“的目标早在十年前就已经成为衡水市发展的核心,由此衡水湖湿地景区的规划与开发、建设与管理成为研究重点,而市场营销部分被人们忽视,从而导致了景区营销严重滞后于景区开发建设,营销理论与开发实践的严重脱节。本文以衡水湖湿地景区为研究核心,主要介绍衡水湖湿地景区的发展现状,存在的问题分析以及解决相关问题的营销方式。
Tourism to promote economic ”goal as early as ten years ago has become the core of the development of Hengshui City, which Hengshui Lake wetland scenic planning and development, construction and management has become the focus of research, and marketing was overlooked in part, which led to Scenic marketing seriously lags behind the development and construction of scenic spot, and the marketing theory and development practice are seriously out of step.This paper takes Hengshui Lake wetland scenic area as the research core, mainly introduces the current situation of Hengshui Lake wetland scenic spot, the existing problems analysis and the marketing ways to solve the related problems.