论文部分内容阅读
中国陶瓷器具有独特风格,在国际市场享有盛名,现已行销一百二十多个国家和地区。但由于风俗习惯、消费水平不同,各国对我陶瓷器的反映也各不相同。我陶瓷器在某些市场尚不适销,在造型、花色、规格、包装等方面也有待改进,才能扩大出口。下面是部分市场对我陶瓷器的反映: 西德:对中国陶瓷评价很高,是畅销商品。在日用瓷中,咖啡具较酒具好销,大多数人喜欢淡雅的颜色。对艺术瓷一般喜欢明快、淡雅、艺术性高的,喜欢细长扁肚瓶。仿古瓷好销。西德对铅溶出量限制很严,喜欢釉下彩,客户建议在花色图案方面多搞些西方色彩,销路可以增加。法国:法国从我国进口的日用瓷要申请
Chinese porcelain has a unique style, renowned in the international market, now marketing more than 120 countries and regions. However, due to different customs and consumption levels, different countries have different responses to my ceramics. My ceramic ware is not suitable for sale in some markets and needs to be improved in terms of shape, color, specifications, packaging, etc. to expand exports. The following is a reflection of some of my ceramics on the market: West Germany: The evaluation of Chinese ceramics is high, is the best-selling goods. In daily porcelain, coffee is better than alcohol, most people like elegant colors. Art porcelain generally like bright, elegant, artistic high, like slim flat belly bottle. Antique porcelain good sales. West Germany on the strict limitations of lead elution, like underglaze, the customer suggested that the color pattern to engage in more Western colors, sales can increase. France: France imported from China daily porcelain to apply