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随着近年来国内汽车工业的飞速发展,汽车后市场发展规模迅速壮大,对能适应新形势发展要求的复合型专业人才的需求越发突出。通过对行业产业的分析,特别对广东地区发展特点的分析,汽车营销与服务专业毕业生有广阔的发展空间。培养综合素质优异、能适应工作岗位需要的人才,是企业和学校的共同目标。面向市场,根据社会经济建设发展形势,适时调整专业结构,深化专业内涵,加强课程和专业建设,优化人才培养的目标和定位。
With the rapid development of the domestic automobile industry in recent years, the scale of the automotive aftermarket has grown rapidly. The demand for compound professionals who can meet the requirements of the new situation has become increasingly prominent. Through the analysis of industry, especially the analysis of the characteristics of the development of Guangdong, automobile marketing and service graduates have a broad space for development. To cultivate qualified personnel with excellent comprehensive qualities and ability to meet the needs of their work positions is the common goal of enterprises and schools. Facing the market, according to the social and economic development and development situation, timely adjust the professional structure, deepen the professional connotation, strengthen the curriculum and professional construction, optimize the goal of personnel training and positioning.