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随着电子传播技术的发展,人类进入了一个前所未有、崭新的信息社会;在此基础上发展而来的数字技术,再次助力人类迈入了高度的信息化社会。近年来,无论是在政治、经济还是军事、文化方面,中国都取得了令世界瞩目的成绩。媒体作为政府对外宣传的喉舌,各国政府都将其作为树立良好形象、加强对自身行为监督以及引导社会舆论等功能的重要武器。随着新媒体时代的到来,政府的宣传渠道不再局限于传统媒体,而是将新媒体平台作
With the development of electronic communication technology, mankind has entered an unprecedented new information society. Based on this, the digital technology developed has once again helped mankind enter a highly informatized society. In recent years, China has achieved world-class results in terms of politics, economy, military affairs and culture. As the mouthpiece of the government’s propaganda, governments regard it as an important weapon for establishing a good image, strengthening supervision over its own behavior and guiding social public opinion. With the arrival of the new media era, the government’s propaganda channel is no longer confined to traditional media. Instead, the new media platform