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在现今信息高度发达的今天,世界的距离在缩小,材料、文化、加工工艺等的交流更为便利,人们对旅游纪念品特色性的品味在不断地提升。目前旅游纪念品市场正处于一个由观赏性占据主导地位的较单一诉求市场向观赏性以及功能性并驾齐驱的多元化需求市场转变过渡的时期。本文以黄石为例,对其地区特色进行研究分析,找寻黄石地区旅游纪念品创新设计的痛点及方法,对设计出真正具备较高辨识度的黄石地方特色旅游纪念品具有重要意义。
In today’s highly developed information, the distance between the world is narrowing, and the exchange of materials, culture and processing technology is more convenient. People’s special taste of tourist souvenirs is constantly improving. The current tourist souvenir market is in the midst of a transition from a single appealing market dominated by ornamental shifts to a diversified market of ornamental and functional competing needs. Taking Yellowstone as an example, this paper makes a study and analysis of its regional characteristics, and finds out the pain points and methods for the innovative design of tourist souvenirs in Huangshi. It is of great significance to design a yellowstone tourist souvenir with a high degree of recognition.