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诺基亚有句口号是:“加强人与人之间的联系”。这里面有两层含义:一方面通过先进的电信科技,把人与人联系在一起;另一方面文化在社会里是一个很重要的角色,很多人是通过文化交流联系在一起的,因此,电信技术与文化之间也存在着天然的结合点。诺基亚是从一个人口500万的小国走出来的,若要发展成为一个全球性的电信公司,具体地说要在如今130个国家和地区开展经营业务,就必须首先了解、理解各地不同的文化,并融到各地的文化氛围之中。也就是说,要想取得业务方面的成功,必先从文化入手,以求得当地文化及消费者的认同,这样才能顺利发展。需要指出的是,各地的文化与市场状况一样,都具有较大的差异性,也远不如体育项目那么具有直接性和轰动性,但从文化人手更具备潜移默化的长期性,而这是与诺基亚的市场发展战略是一致的。
Nokia has a slogan: “Enhance contact between people”. There are two meanings on the one hand: on the one hand, people are connected with people through advanced telecommunication technology; on the other hand, culture is a very important role in society and many people are linked together through cultural exchanges. Therefore, There is also a natural link between telecommunications technology and culture. Nokia came out of a small country with a population of 5 million. To develop into a global telecommunications company, specifically to operate in 130 countries and regions today, we must first understand and understand the different cultures in different regions. It also integrates into the cultural atmosphere of each place. In other words, if you want to succeed in business, you must first start with culture, in order to obtain the recognition of local culture and consumers, so as to develop smoothly. What needs to be pointed out is that the cultures of different places are as diverse as the market conditions, and they are far less direct and sensational than the sports programs. However, they have a long-term and subtle influence from the cultural staff. This is the same with Nokia. The market development strategy is consistent.