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【案情】2013年3月,江苏常州史某以团购形式从四川水井坊股份有限公司(下称水井坊公司)一白酒代理商处购进水井坊公司生产的“天号陈”牌白酒260箱。在对外销售过程中,史某觉得“天号陈”虽是水井坊公司生产的白酒,但在本地区市场上,“天号陈”的牌子明显不如同一公司生产的“水井坊”白酒知名度高,既然“天号陈”与“水井坊”白酒为同一企业生产的产品,何不在“天号陈”包装上动点脑筋呢?这样也许更容易销售
[Case] In March 2013, Shimou, Changzhou, Jiangsu, purchased 260 boxes of “Tian Chen” brand liquor from Shuijingfang Co., Ltd. from a liquor agency of Sichuan Shuijingfang Co., Ltd. (hereinafter referred to as Shuijingfang) in the form of group purchase. In the process of external sales, Shimou think “Tian number Chen ” Although the Shuijingfang company produces white spirit, but in the local market, “day sign Chen ” brand is obviously not as good as the same company “White wine has a high reputation. If it is a product made by the same enterprise with” TianChen Chen “and” Shuijingfang “white wine, why not sell it on the packaging of” TianChen Chen "? It may be easier to sell