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聊城市地处鲁西北地区,农产品的销售模式相对落后,通过改善农产品销售模式提高农民生活水平一直是当地政府部门关注的问题。在互联网普及率大大提高,城镇及乡村公路网建设基本完成,第三方物流发展不断完善的大背景下,对“互联网+”环境下的农产品销售既是机遇又是挑战。本文在“互联网+”的新形势下,结合农产品本身的特点以及销售方面存在的问题,提出基于互联网的农产品销售新模式。利用微信推广、开设农产品网店、进驻各大超市,稳定落实“农超对接”模式。
Liaocheng City is located in the northwest of Shandong Province. The sales mode of agricultural products is relatively backward. Improving the living standard of farmers through improving the sales mode of agricultural products has always been the concern of local government departments. With the popularization rate of the Internet greatly increased, the construction of urban and rural road networks basically completed, and the development of the third party logistics continuously improved, the sales of agricultural products under the “Internet +” environment are both opportunities and challenges. Under the new situation of “Internet ”, this paper puts forward a new model of agricultural product sales based on Internet by combining the characteristics of agricultural products and the problems in sales. The use of WeChat promotion, opening of agricultural products shop, stationed in the major supermarkets, the steady implementation of “farmer docking” mode.