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“包装”——一种增值手段,其作用从保护商品、利于流通,转向吸引眼球甚至诱惑、迷惑顾客。商业社会, “包装”的泛化和异化,造成包装对象从实物、文化产品,到动物乃至是人。从积极的方面看,我国包装工业用近30年的时间,走完了发达国家近50年走的路程,基本扭转了“一流产品,二流包装,三流价格”的局面。但由于我们对“度”的把握不准,导致豪华包装、过度包装,包装泛滥,白色污染触目惊心,业内人士也不禁发出“我们是垃圾制造者”的尴尬喟叹!近年来,绿色
“Packaging ” - a means of value-added, its role from the protection of goods, to facilitate circulation, to attract the eye or even temptation to confuse customers. Commercial society, “package ” generalization and alienation, resulting in packaging objects from physical, cultural products, to animals and even humans. From a positive point of view, China’s packaging industry with nearly 30 years time, walked the developed countries nearly 50 years away, basically reversed the “first-class products, second-rate packaging, third-rate prices ” situation. However, due to our inaccurate grasp of the “degree”, resulting in luxury packaging, over-packaging, packaging flooding, shocking white pollution, the industry can not help but issue “We are trash makers,” embarrassed sigh! In recent years,