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由于新时期广播电视节目的传播范围较广,且表现方式多样化的形式深受广大群众的喜爱,在一定程度上扩大了整个受众群体。然而,播音主持是广播电视节目中非常关键的人物,能够在一定程度上给观众带来不同的感受和体验,且当前一些广播电视播音主持的方式虽然基本相同,却缺乏个人艺术的创新,所以导致节目的表现力较弱。基于此,本文通过具体分析新时期广播电视播音主持艺术的创新策略,有利于提升广播电视播音主持的水平。
Due to the wide spread of radio and television programs in the new era and their diversified performance styles, they are greatly loved by the general public and have expanded the audiences to a certain extent. However, broadcast hosting is a very crucial figure in radio and television programs, which can bring different feelings and experiences to audiences to a certain extent. At present, although some radio and television broadcasting modes are basically the same, they lack the innovation of individual art, therefore, Resulting in the program’s performance is weak. Based on this, this article analyzes the innovation strategy of radio and television broadcasting art in the new era specifically to improve the level of radio and television broadcasting.