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现实中,依赖性往往是相对而言的。客户希望自己掌握主动权,无论是设备的运行还是维保,不要过多地依赖厂家,而企业则希望客户对其增强依赖性,这样客户需要企业提供的服务就会越多,包括配件在内的各种后市场服务占有率也就越高。陈焕春表示,在泵送服务业务领域中,我们第一是抓配件,第二是大修。后市场服务该怎么做?随着新机销售利润的日益降低,工程机械企业或多或少地都开始转战后市场。怎样“玩好”后市场营销?面对这个问题,三一重工股份有限公司
In reality, dependence is often relative. Customers want to take the initiative, whether it is equipment operation or maintenance, do not rely too much on manufacturers, and enterprises want customers to enhance their dependence, so customers need more services provided by the enterprise, including accessories After the market share of various services also higher. Chen Huanchun said that in the field of pumping services business, we first grasp the accessories, the second is overhaul. After the market service how to do? With the decreasing profit of new machine sales, construction machinery enterprises more or less began to fought after the market. How to “play well” after the marketing? Faced with this issue, Sany Heavy Industry Co., Ltd.