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广告创意是现代广告的核心,其形成需要创造性思维的激发。本论文针对市场营销专业的广告教学,提出了加强创造性思维培养的一些建议。
Advertising creativity is at the core of modern advertising, which evokes the need for creative thinking. In this dissertation, some advices on how to cultivate creative thinking are put forward for advertising teaching of marketing specialty.