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时下,旧中国的月份牌已经很少见到了。去年盛夏在武昌,无意中看到了民国月份牌的展览,被那些色彩艳丽、形象鲜活、内容丰富的月份牌绘画深深吸引了。于是就忍不住拍下了这些精美的绘画作品。回京后,翻阅资料,方知道,原来,在旧中国时期,尤其是在上个世纪二三十年代,月份牌,作为一种集绘画、广告、年历于一身的平面媒介,曾经深刻影响着都市时尚的变化,甚至成为引领消费时尚的风向标。月份牌出现于清朝后期,滥觞于1912年之后的民国。海内外商家推出月份牌,其初衷是宣传推介自身的商品。为了吸引消费
Nowadays, the old Chinese monthly card has rarely seen. In the summer of last year in Wuchang, I accidentally saw the exhibition of the Republic of China brand in the month of the Republic. It was deeply attracted by the colorful, vivid and informative monthly license plates. So could not help but take these beautiful paintings. Back to Beijing, read the information, we know that the original, in the old Chinese period, especially in the 1920s and 1930s, the month card, as a set of drawing, advertising, calendar in one of the medias, has a profound impact on the city Fashion changes, and even become a leader in consumer fashion. The month cards appeared in the late Qing Dynasty, beginning in 1912 after the Republic of China. At home and abroad to launch the month brand, the original intention is to promote their own products. In order to attract consumption