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本文对广西高端白酒市场的营销环境进行分析,结合实践与理论,初探消费者的消费习惯与购买力,在西部地区大开发与东南亚经济不断发展的情况下,有助于高端白酒企业少走弯路,制定灵活的营销策略促进广西高端白酒行业的发展。
This article analyzes the marketing environment of Guangxi high-end white liquor market, and combines with practice and theory to explore consumers’ spending habits and purchasing power. With the development of the western region and the continuous economic development in Southeast Asia, it helps the high- Formulate Flexible Marketing Strategy and Promote the Development of High - end Liquor Industry in.