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折价优待,在营销中表现为顾客可用低于商品标价的价钱买到商品,商家所以采用这种促销手段,是希望自己的让利甚至不惜成本的行为,能够引起市场注意,吸引更多的顾客特别是经济型的顾客购买或多购买商品,扩大产品销售。但这种策略不一定能成功。第一,商品的标价。商品原先定的价格,是否符合市场价格规律,这是折价优待策略成败一个决定性因素。如果商品原价高于市场的价格水平,而本身又没独特之处,那么,这种折价没折到消费者
Discounted preferential treatment, in the marketing performance of the customer can use the price lower than the price of the commodity to buy the product, the merchant so the use of this promotion, is to hope their own profit even at the cost of behavior, can attract market attention, to attract more customers in particular It is an economical customer who buys or buys goods and expands product sales. However, this strategy may not be successful. First, the price of goods. Whether the original price of the commodity meets the market price rule is a decisive factor for the success or failure of the preferential policy. If the original price of the product is higher than the price level of the market and there is no uniqueness in itself, then the discount is not discounted to the consumer.