论文部分内容阅读
1891年美国的詹姆斯·奈史密斯博士发明了篮球。100年之后,篮球在中国的发展可谓风生水起、遍地开花。关于“足球和篮球谁是中国的第一运动”的论争渐渐变得没有悬念。中国足球的不作为让篮球走在了市场更前沿。特别是在姚易加入NBA之后的此消彼涨,美国人高明的营销策略让更多的孩子加入到追星NBA的队伍里,因为篮球是更时尚的玩意。在全国各大门户网站“实时新闻排行榜”近一年来前十名基本都是篮球的天下。在中国,篮球场遍布各大高校、中学、小学、企事业单位,以及盈利为目的的场所,可谓全民运动之范本。
In 1891, Dr. James Naismith of the United States invented basketball. 100 years later, the development of basketball in China is full of vigor and vitality, blossom everywhere. The debate about “Who is the first sport of football and basketball in China” has gradually come to no suspense. Chinese football does not make basketball walk in the forefront of the market. Especially after Yao Yi joined the NBA, the rise and fall of each other, the clever marketing strategy of the United States to allow more children to join the ranks of StarCraft NBA team, because basketball is more stylish stuff. In the major portals in the country “real-time news leaderboard ” nearly a year before the top ten are basically basketball world. In China, the basketball courts are all over the major universities, high schools, primary schools, enterprises and institutions, and profit-making venues.