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作为中国经济产业组成的其中一部分,改革开放20多年来,中国的广告业已发展成为极具潜力的新兴产业。从户外广告来看,中国高速公路的迅猛发展以及国内外企业自身广告宣传的不断深化,高速公路户外广告也应运而生,已逐步成为又一新型广告媒体。抓住高速公路网络建设发展机遇高速公路是汽车运输发展的产物,1988年10月建成通车的沪嘉高速公路,是我国大陆第一条建成通车的高速公路,它打破了中国大陆高速公路零的记录。几乎在同时,长375KM的沈大高速公路部分路段相继通车,并于1990年全线通车,预示着我国高速公路建设时期的真正到来。1994年公路建设工作提出了“统一规划、
As part of China’s economy and industry, China’s advertising industry has developed into a promising new industry for more than two decades of reform and opening up. From the outdoor advertising point of view, the rapid development of China’s expressway and domestic and foreign enterprises continue to deepen their own advertising, highway outdoor advertising has emerged, has gradually become a new type of advertising media. Seize the Opportunity for the Development of Expressway Network Construction Expressway is a product of the development of automobile transportation. Shanghai-Jia Expressway, opened to traffic in October 1988, is the first expressway to be opened to traffic in mainland China. It broke the zero-crossing of the expressways in mainland China recording. Almost at the same time, some sections of Shen-Da Freeway, with a length of 375KM, opened to traffic in succession and opened to traffic in 1990, which indicates the real advent of the expressway construction period in our country. Highway construction in 1994 proposed a "unified planning,