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广播的唯一符号是声音,广播是靠听觉符号依托时间线性传播,比起印刷媒介广播最大的特点是转瞬即逝,这样一来听众收听广播有一定的被动性。当一种新形势出现和发展时就会从不同程度上影响其他每一种现在形势的发展。新媒介绝不会自发地孤立出现,它们都是从旧媒介的形态变化中脱胎出来的。网络媒体与传统媒体将共同形成一种“共生存共存在的现实”。未来广播的发展趋势有与网络电台互补;数字广播即将成为AM、FM之后的第三代广播;与新媒体结合。
Radio is the only symbol of sound, radio and television rely on time symbols rely on the linear transmission, compared with the biggest feature of the print media broadcasting is fleeting, so that the audience listening to the radio has a certain passive. When a new situation arises and develops, it will affect to varying degrees the development of every other current situation. New media will never appear in isolation spontaneously, all of which are born out of the morphological changes of the old media. Internet media and traditional media will jointly form a kind of “coexistence and coexistence of reality.” The future development trend of radio and Internet radio complement each other; digital radio will soon become AM, FM after the third generation of radio; with new media.