广告业发展的不确定性分析

• 作 者: 姚林
• 机 构: 央视市场研究整合营销中心,
• 出 处: 广告大观(综合版)
• 发表日期: 2008年09期
• 关键词: 广告业 后奥运经济 不确定性 营销概念 不确定性分析 浴室用品 经济发展 报纸广告 外向型经济 央视市场研究

7年的准备和北京奥运的圆满成功,使奥运经济成为中国经济以及广告业的巨大推动力,但持续了7年的奥运营销概念和机遇也将随奥运的结束画上句号。后奥运经济及其对广告业的影响已经成为业界关心的话题。当人们讨论到后奥运时,不确定性成

Seven years of preparations and the successful Olympic Games in Beijing have made the Olympic economy a huge impetus for China’s economy and advertising industry. However, the Olympic marketing concept and opportunities, which lasted for seven years, will also come to an end with the Olympics. After the Olympic economy and its impact on the advertising industry has become a topic of concern to the industry. When people talk about the Olympics, uncertainty becomes