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2012年的伦敦奥运尽管已经落下帷幕一段时间了,但是关于伦敦奥运中的新媒体在营销平台的表现却是营销界在探讨的热点。之所以引起如此大的关注,可以从一些简单的数据对比看出来2012年的变化:2008年6月底,中国网民数是2.53亿,而今天,这个数字已经刷新为5.38亿,4年前,社交网络刚刚兴起不久、苹果手机还没有正式进入中国、iPad还没诞
Despite the fact that the 2012 London Olympics have come to a close, the performance of the new media in the London Olympics on the marketing platform has been a hot topic in the marketing community. The reason why so much attention can be seen from some simple comparison of data 2012 changes: By the end of June 2008, the number of netizens in China is 253 million, and today, this figure has been updated to 538 million, 4 years ago, social Network just started not long ago, Apple’s mobile phone has not yet officially entered China, iPad has not yet Christmas