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随着我国经济建设快速发展及人们生活水平不断提高,旅游成为人们放松生活压力的重要途径,同时旅游业成为人们日常生活中重要的一个环节。而纪念品作为旅游业的附加值产业,逐渐得到国家和人们的高度重视。人们旅游过程中,常常会在旅游区购买一些纪念品用来纪念自己此次旅游活动,或自己保存或赠给亲朋好友。因此,对旅游区设计纪念品进行研究是相关人士关注的重要课题。本文分析四川旅游纪念品中存在的问题,并有针对性提出设计旅游区纪念品的构思,最后以脸谱为例探讨四川旅游纪念品设计。
With the rapid development of China’s economy and the continuous improvement of people’s living standards, tourism has become an important way for people to relax their lives. At the same time, tourism has become an important link in people’s daily life. As a value-added industry in tourism, souvenirs have gradually gained the attention of the country and people. People in the tourism process, often in the tourist area to buy some souvenirs to commemorate their own tourism, or save their own friends or relatives and friends. Therefore, the design of tourist souvenirs to study is concerned about the important issue. This article analyzes the problems existing in the tourist souvenirs in Sichuan and puts forward the conception of designing the tourist souvenirs in the tourism area in a targeted manner. Finally, this paper discusses the design of tourist souvenirs in Sichuan with the example of Facebook.