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汽车4S店行业的竞争越来越激烈,客户是争夺最激烈的资源,企业越来越重视客户关系管理,如何留住现有客户、获得新的客户、提升客户价值成为各汽车4S店关注的焦点。面对当前严峻的形势,汽车4S店已从汽车营销渠道的经营核心转移到售后服务方向,客户关系管理(CRM)成为汽车4S店增强竞争力的重要手段。通过制定并实施全方位的的客户关系管理策略,汽车4S店为客户提提供主动的、超值的、让客户感动和满意的服务才能赢得客户的信任,以达到共赢。
Auto 4S shop industry is more competitive, the customer is the most fierce competition for resources, companies pay more and more attention to customer relationship management, how to retain existing customers, access to new customers and enhance customer value become the car 4S shop concern focus. Faced with the current harsh situation, the automobile 4S shop has shifted from the operating core of the automobile marketing channel to the after-sales service direction, and the customer relationship management (CRM) has become an important means to enhance the competitiveness of the automobile 4S shop. By formulating and implementing a comprehensive customer relationship management strategy, the automotive 4S shop provides customers with proactive, value-added services that allow customers to move and satisfy customers in order to win customers’ trust and achieve win-win results.