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面对互联网新媒体挑战和媒体“移动化”和“大数据”的新趋势,传统媒体已经走到了革新图存的重要关口。以报业为例,近两年来,其广告、印刷和零售发行持续下降,降幅逐步扩大;北上广深四个一线城市报刊亭的大幅减少及郑州、南京、乌鲁木齐等地报刊亭的关停转型,成为报业市场萎缩的又一有力印证。2014年8月18日,习近平总书记在中央全面深化改革领导小组第四次会议上发表重要讲话,提出要推动传统媒体与新兴媒体融合发展,打造一批形态多样、手段先进、具有竞争力的新型主流媒体,建成几家拥有强大实力和传播力、公信力、影响力的新型
Faced with the new challenges of the Internet new media and the new trend of media “Mobility ” and “Big Data ”, traditional media has come to an important juncture of innovation. Take the newspaper industry as an example. In the past two years, its advertising, printing and retail issuance continued to decline, with a gradual expansion. The dramatic reduction in the number of newsstands in the four first-line cities to the north and the closure of the newsstands in Zhengzhou, Nanjing and Urumqi, , A contradiction of the newspaper market is another strong proof. On August 18, 2014, General Secretary Xi Jinping made an important speech at the 4th meeting of the Leading Group for Overall Deepening Reform of the Central Government, proposing to promote the integration and development of traditional media and emerging media, and to create a group of diversified, advanced and competitive businesses New mainstream media, built a few have a strong new strength and communication, credibility and influence of the new