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由上海东方卫视制作的一档益智类游戏闯关节目《梦立方》,因其表现形式新颖独特,受到了国内青年观众的追捧,不但收视率快速爬升,每期节目视频的点击率也高达数十万,粉丝观众在论坛、贴吧、微博等诸多平台形成热烈讨论。为了更好地探究国内综艺节目的发展趋势,进而得出将国外综艺节目本土化的方法,本文就视觉元素在《梦立方》广告设计中的导入进行分析探讨。一、高端科技手段对《梦立方》视觉设计的应用《梦立方》采用了大量高尖端的摄影技术与表现手
Because of its novel and unique form, it has been sought after by young domestic audiences. Not only the audience rating has rapidly climbed, but the click-through rate of each program video has also reached a high number. One hundred thousand, fans viewers in the forums, paste it, microblogging and many other platforms to form a heated discussion. In order to better explore the development trend of domestic variety shows and then come up with the method of localization of foreign variety shows, this article analyzes the introduction of visual elements in “Dream Cube” advertisement design. First, the high-end scientific and technological means of “Dream Cube” visual design application “Dream Cube” uses a large number of highly sophisticated photography and performance of hand