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“这是一场‘伪价格战’,”8月23日,国美电器总裁王俊洲接受记者专访时称,“综合分析京东商城的各方面能力,价格战它打不下去。”8月14日,京东商城CEO刘强东声称,未来3年京东商城所有大家电保证比国美、苏宁连锁店便宜至少10%以上。听闻此言,国美、苏宁马上予以反击,由此,一场号称“史上规模”的电商价格战拉开帷幕。
“This is a ’fake price war’, ” August 23, GOME Wang Junzhou, president of president said in an interview, “a comprehensive analysis of all aspects of Jingdong Mall capacity, price war it can not beat.” On the 14th, Jingdong Mall CEO Liu Qiang East claimed that in the next 3 years, all major electric appliances in the Jingdong Mall will guarantee at least 10% cheaper than the Gome and Suning stores. Heard these words, Gome and Suning immediately be countered, thus, called a “history of the scale of” e-commerce price war kicked off.