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传统的旅游企业在积极参与“互联网+”的变革中,迫切需要大量的具有良好旅游信息化素质和熟练的旅游电子商务技能的复合型人才。目前高职院校旅游管理专业开设的《旅游电子商务》实践教学体系与行业发展的需求存在一定差距。文章指出高职院校在该课程实践教学中存在缺乏系统性、实践教学培养目标不明确、实训指导教材匮乏等问题,并对教学改革的具体措施进行了分析。
Traditional tourism enterprises are actively involved in the “Internet +” transformation, and there is an urgent need for a large number of complex talents with good tourism informatization qualifications and skilled tourism e-commerce skills. Currently, there is a certain gap between the practical teaching system of tourism e-commerce and the demand of the development of the industry set up by tourism management major in higher vocational colleges. The article points out that there are some problems in practical teaching of higher vocational colleges, such as the lack of systematic training, the unclear objective of practice teaching, the lack of instructional materials for practical training, and the specific measures of teaching reform.